Format: News /Talk (The #1 format in America)

Power: 25,000 watts / 1,000 watts

Local Personalities:

James Ray Williams and Celinda Hawkins on “The Morning Show” 6a-9a
Mark Cope with Going Home M-F 5p-6p

Syndicated Personalities:

Mike Gallagher, Rush Limbaugh, Sean Hannity, Dave Ramsey, Doug Steffan

• Primary Target Audience: Adults 35+
• Secondary Target: Men 35+
• Demographic Make-Up: 55% Male / 45% Female
• Demographic Profile: Well educated, affluent  homeowners with discretionary income

Although they make up less than a third of the population, Americans age 50-plus control 50 percent of all discretionary income.

(Source-Bureau of Labor Statistics)